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The premise of the book is to explode the idea that the success of outliers such as Bill Gates (whom he cites as an example - which makes perfect sense because everyone knows who he is) is not as simple as a measure of the individual but also the circumstances, often random circumstances, that happen to occur and exist around the individual.
Gladwell has a very unique writing style that not only is pleasing to read but much like a good suspense writer, it is both engaging and filled with the subtle yet effective use of literary devices that create a unique form of page turner.